Privacy Policy

Last Updated: November 2, 2019

First Aid Canada Inc. (“First Aid”, “we”, “us”, “our” and terms of similar meaning) take your privacy rights very seriously. We are committed to transparently describing our privacy practices, including how we collect, use and disclose (a) your personal or personally identifiable information (“Information”); and (b) data we obtain from your activity on the Site (as defined below) (“Data”) as part of providing the First Aid website ( (the “Site”).

We encourage you to read and understand our Terms of Use (“Terms”) and this privacy policy (“Privacy Policy”) before using the Site. By accepting the Terms and/or Privacy Policy by accessing or using the Site, you expressly consent to our collection, use and disclosure of your Information and Data in accordance with this Privacy Policy. This Privacy Policy is incorporated into and subject to our Terms.

All capitalized terms that are not otherwise defined herein obtain their meaning from the Terms.

1. What Information Do We Collect?

(a) General. Our primary purpose in collecting Information and Data from you voluntarily is to provide you with safe, smooth, secure, and customized experiences when using the Site. We will only ask for and collect Information and Data that we consider necessary to ensure a positive and safe experience.

(b) Information and Data. As you use the Site, you can, or may be required, from time to time enter or send to us Information, which may include, without limitation: your full legal name, phone number, email address and billing and mailing address.

(c) Information and Data Collected Automatically.

(i) When you use the Site, First Aid automatically receives and records Data from your device, including, but not limited to your IP address, operating Data, device Data, other Application IDs, cookies, and the page you requested. Unless otherwise stated in this Privacy Policy, First Aid only uses this Data in aggregate form.

(ii) “Cookies” and similar technologies are small files placed on your computer and devices that assist us in providing our Site. We and our third-party service providers use cookies and similar technologies to provide and personalize the Service, analyze use, target advertisements and prevent fraud. You can disable cookies in your browser settings, however, if you do so, some parts of the Service may not function properly.

2. How Do We Use Your Information and Data?

We may use your Information and Data to provide to you the license for the Site; to provide you with the Site; communicate with you, either directly or through one of our partners, including for marketing and promotional purposes; to improve our marketing and promotional efforts; to advise of pricing and Site updates; facilitate transactions and payments (if and as applicable); resolve service disputes; troubleshoot problems; to analyze usage of our Site; to improve our content and product offerings; deliver information to you that, in some cases, is relevant to your interests; customize your experience, the content, layout and services; detect and protect us against error, fraud and other criminal activity; enforce our Terms; provide you with system or administrative messages; and/or as otherwise described to you at the time of collection. These uses improve the Site and better tailor it to meet your needs, so as to provide you with a smooth, efficient, safe and customized experience while using the Site.

3. Our Disclosure of Your Information and Data

(a) General Disclosure. We may share your Information and Data with third parties only in the ways that are described in this Privacy Policy and in accordance with your consent. We will not share, sell or rent your Information or Data to third parties without your explicit consent.

(b) Anonymized Aggregated Data. We may aggregate and anonymize your Data and use and disclose it for a variety of purposes, including analytics. However, in these situations, we do not disclose any Information.

(c) Subsidiaries, Affiliates & Service Providers. We may use the services of subsidiaries, affiliates and third-party service providers (collectively, “Third-Parties”) in connection with our provision of the Site, including, without limitation, for the processing of payments, off-premise data hosting, for shipping the products and communication services. We may disclose your Information and Data to the Third-Parties in the course of our use of their services. We take care to use Third-Parties that we believe are reputable and capable of performing the services we require of them, including, without limitation, the handling of confidential information and Information and Data and the compliance with all applicable laws.

(d) Laws and Jurisdictions. Notwithstanding anything to the contrary in this Privacy Policy, we may preserve or disclose your Information and Data if we believe that it is reasonably necessary to comply with a law, regulation or legal request; to protect the safety of any person; to address fraud, security or technical issues; or to protect our or any other person’s or entity’s rights or property.

(e) Sale of Business. We may disclose Information and Data to the acquiror or its agents in the course of the sale of our business. If we do this, the disclosure will be subject to confidentiality arrangements customary in such transactions.

(f) Storing and Processing Your Information and Data. In some cases, Information and Data that we collect may be stored or processed outside of the jurisdiction it is received. When that occurs, we continue to protect the Information and Data with appropriate safeguards and data export requirements, but it may be subject to the legal jurisdiction of those countries and governmental authorities in those countries.

4. Communication Preferences

You can always unsubscribe from our commercial and promotional emails, but we may still send you communications relating to your use of the Site.

5. Information and Data Retention

(a) General Retention Policy. We will periodically de-identify (a) Information from collected Data; and (b) unnecessary Information from Data collected elsewhere on and/or through the Site. Subject to the terms and conditions of this Privacy Policy, with the exception of aggregated Data, we may delete the Information and Data associated with it as prescribed by law.

(b) Termination of Access to Site. If your access to the Site is terminated, we may retain your Information and Data for a certain period of time and disclose it in a manner consistent with our practices under this Privacy Policy.

6. Your Information and Data Rights

In accordance with the applicable privacy laws, you shall have the following rights with respect to your Information and Data:

(a) Right of Access and Portability. You may ask for an overview or copy of your Information and/or Data to be provided to you; and/or transferred to another organization.

(b) Right to Rectification. You may review your Information and delete and/or update it by contacting us, to ensure it is accurate and complete on the Site.

(c) Right to Erasure and Restriction. You may ask us to remove and/or restrict our processing of your Information and/or Data in certain circumstances. Notwithstanding the foregoing, despite such request, subject to all applicable laws and the terms and conditions of this Privacy Policy, we may still retain your Information and Data for legitimate business interests, to collect any fees owed (if and as applicable), resolve disputes, troubleshoot problems, analyze usage of the Site, assist with any investigations, prevent fraud, enforce our Terms and/or take other actions as required or permitted by law.

(d) Right to Withdraw Consent. Where we have asked for your consent to use and/or process your Information and Data, you can withdraw this consent at any time. We will do our best to accommodate your request, subject to applicable laws and the terms and conditions of this Privacy Policy.

Please contact us at if you would like to exercise any of the above rights.

7. Children’s Privacy

The Site is not intended for children under the age of eighteen (18). First Aid does not target its Site to children under the age of eighteen (18). First Aid does not intentionally or knowingly collect Information and Data from children under the age of eighteen (18) and does not knowingly allow such persons to use the Site.

8. Security

We strive to protect your Information and Data by putting in place a range of technical and organizational measures to safeguard and secure the Information and Data we receive from you, including without limitation, security technologies. We are continuously utilizing security measures to protect your Information and Data from unauthorized access or against loss, misuse or alteration. Despite our efforts, we cannot guarantee the security of your Information and Data. Unauthorized entry or use, hardware or Site failure and other factors, may compromise the security of your Information and Data at any time.

9. Changes to This Privacy Policy

First Aid may amend this Privacy Policy from time to time. The use of Information and Data we collect is subject to the Privacy Policy in effect at the time the Information or Data is used. If we make any material changes in the way we use your Information or Data, we will notify you through either of the following means: (a) posting a notice on the Site or elsewhere on the Site; or (b) e-mailing you at your e-mail address associated with your User Account (if any). Users of the Site are bound by any changes to the Privacy Policy when they use the Site after such changes have been first posted.

10. Questions?

It is our goal to make our privacy practices easy to understand. If you have questions, concerns or if you would like more detailed information, please send us an email to